Summary


What can we take away from how major corporates limit the damage to their brands and revenues when facing reputational threats? Using insight from a recent reputation risk survey of 500 global senior executives responsible for risk strategy across their organization, including directors of finance, risk, HR, marketing and corporate communications, we explore how they predict, quantify and mitigate the damage of reputation events.

Learning Objectives


By attending this session, you will learn how to:

• Identify your company’s reputational risk exposures and the potential impact
• Take steps towards managing reputational risk and minimising damage to your company’s brand
• Understand why holistically managing emerging risks, such as fake news, social engineering, and perception manipulation, will be critical to maintaining value.

Presenters


David Bennett
Director, Direct & Facultative
WTW
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